Six Easy Steps To Measure Social Media Success
Measuring social media success is a very important matter to business minded people. Many people are talking about these because marketing in social media is one of the effective keys that unlocks success.
A true business minded person really need to blog, making sure that the blog has fresh post.
In addition, making daily tweets on twitter and consistently posting status on your friend’s wall etc. are the usual social marketing tactics done daily.
Sometimes doing all of these steps are not enough, you cannot really tell if these works effectively and worth all of your effort. If you want to step up your game, and you can admit that your one of those business people who are unsure of the strategies that their conducting. You’re in luck today, because this article lists the Six Steps on How to measure, Social Media Success below:
Step 1 – Identify your goals. All your strategies and plans are useless, if you don’t set your goals. It will be impossible for you to know what plans and strategies will affect the business. You need to have realistic, clear and systematic goals in order to achieve your goals. This is the same thing if you want success in your marketing moves in social media. Just like in real life, planning a step by step process and targeting short term goals to reach longer goals are important to achieve success in social media marketing.
Step 2 – Be familiar with web analytic tools. Web analytics will help you measure the success in your marketing endeavors. These tools have a great role in the analysis of marketing in social media. They calculate the amount of website traffic and determine which sites get the most number of visitors. At the same time, demographics of visitors are recorded with the tools, to include duration of website visit, language and nationality of the visitors, conversion rates, unique visits and others. Overall, these tool analysis aids to be familiar with the behavior and activities of the customers, which serves as a guide on what, when and where to improve.
Step 3 – Be familiar with ROI (Return on Investment). This measures and evaluates the efficiency of the investment. You should consider the well-defined and realistic goals for a campaign in social marketing. This includes the increase subscribers, followers and fans to create a large foundation of customers on social network sites. You should also watch out for the amount of traffic that you receive to your website. It is also important to increase consumer interaction and engagement. The number of sales if it increases or decreases is also important. The number of conversion should also be checked in order to understand your investment returns.
Step 4 – Create a strategic plan. Creating strategies for your social media is an easy thing to do, utilizing this strategic plan to your advantage, is a different thing. It is then more important that you understand how the strategy you created will be useful to your marketing solutions.
Step 5 – Identify the latest usage of techniques with regards to the combination of marketing in social media. Remember the current social media activities that you are utilizing. Determine the duration of time that you’ve been engaging in the various activity and write down the important channels you are using.
Step 6 – Appoint a social media focal person to your business. A person knowledgeable with marketing in social media, who can evaluate and analyze the development of your marketing social media efforts is a big help. Monitoring your progress, will make you keep on track while informing you where and when to perform changes when needed.
These are the six steps to know how you’ve did with using social media.
Your business will then have tangible information which you could use for various facets of your business, particularly sales, marketing, and customer relations. Implementing these steps will help you with tracking you efforts!
Ida Mae Boyd
L Basheer (LB) Hasan – TheGoldServants.Com