All posts by Basheer

Using Online Video Websites to Promote Your Business

video marketing

Using Online Video Websites to Promote Your Business

Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that you could promote your business?

A free way to promote your business? Unfortunately, many business owners believe that there is no such thing. If by chance it is believed, there are many who would automatically assume that it was a wasted effort. Although many free advertising methods can be deemed time consuming and not worth the effort, there is one that you should try. That method involves the internet and free online video websites.

If you are an avid internet user, there is a good chance that you are fully aware of what free online video websites are and what they do. If not, you will want to learn. Free online video websites are websites that allow internet users to watch videos that are hosted on their website, free of charge. What is nice about free online video websites is that most will also allow internet users, just like you, to make, upload, and share their own videos. Depending on the type of business you own and operate, you may be able to use these websites to your advantage.

When it comes to using free online video websites to your advantage, you will want to familiarize yourself with the websites that are currently available. You can easily do this by performing a standard internet search. Your search should produce a fairly large number of results, including Google Video and YouTube. Before making your video, you will want to examine any of the rules and restrictions that are set in place. When doing so, you will find that most video websites do not have any rules or restrictions concerning the use of online videos to promote your business; however, you will still want to make sure that your video is tactfully done.

If you are an online business owner, especially one that sells a particular product, you could make a video showcasing your product. For instance, if your specialty is photo blankets, you may want to show your samples or even go over the process of making them. It may also be a good idea to mention the overall cost of photo blankets and who should own them. If your product would make a great gift, it is also advised that you mentioned that. When doing your video, you will want to refrain from making your video seem like spam. Although you may want to mention the price, you will want to refrain from promoting your business too much. At the end of your video, you may want to offer directions on how to make a purchase or learn more information.

Although products are the easiest to showcase in an online video, you can also use your video to help promote a particular service that you sell. For instance, if you offer assistance to those that are in debt, you will want to provide an overview of what debt is, who it hurts, and how help can be obtained. Providing general information on debt is a great way to keep your video from appearing too pushy. As mentioned above, you may also want to include information on your business at the end of your video. This may help to increase the number of clients you receive, especially if you provide a service that is used and needed by many.

To make you video, whether or not you plan on using that video to promote your business, you will need a few pieces of equipment. Perhaps, the most important is a recording device. For the best results, you are urged to use a camcorder, but you can also use a webcam. Movie making software is important, as well. Most computers already come equipped with movie making software. After you have made and saved your video, you will have to follow the instructions of the free online video website you wish to use.

Inbound Marketing Tools that you can use to promote your business.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

To learn more about Markethive and to get access to free autoresponders click on the following link:

https://markethive.com/marketingwithida/page/freeautoresponder

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

 

 

 

L Basheer (LB) Hasan – TheGoldServants.Com

Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages

 

Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages

For most of us, the smartphone has become a critical part of our daily lives. From checking our email to taking the occasional “selfie” and chatting with others on social media, the laptop may indeed soon become outdated. However, 2016 already seems to be a landmark year in terms of the rise of the humble and yet powerful smartphone. As marketers, what have we already learned about the importance of this device and what trends can we expect to continue into the foreseeable future? In order to leverage the benefits of mobile devices, it is critical to understand the answers to these questions.

 

The Trend Only Grows…

Many manufacturers have already performed detailed studies in regards to the importance of the smartphone in years to come. While it is already true that there are more mobile devices on the planet than people, the statistics do not end here. For example, manufacturing giant Ericsson predicts that more than 90% of all individuals over the age of six years old will possess a smartphone by the year 2020 (1). 2016 has already seen a massive rise in the use of these devices and thus, the market is huge for companies that are keen to keep ahead of the curve.

 

The Younger Generation

Did you notice that in the last paragraph, we stated that 90% of those six years and older will possess a mobile device? This is pivotal to note, for it shows a shift in the buying demographic. During 2016 and beyond, marketers will have to shift their PR strategies to meet the needs of this audience. If advertisements are outdated or considered to be stale, valuable revenue could be lost.

 

The Demise of the Personal Computer?

So far, we have only mentioned the prevalence of mobile devices. What about the humble PC? Are the predictions which state that it will go the way of the digital dinosaur true? In 2014, some analysts predicted that PC-focused manufacturers would be gone between 2016 and 2020 (2). This is obviously not the case. Still, it is only wise to assume that the number of static PCs and laptops will continue to decline. It would nonetheless be foolish to assume that these clever devices will end up in the scrap heap in only a few short years. 2016 has simply shown us that companies need to focus on marketing for the mobile community as opposed to the PC alone. The ONE truth seems to be that pages which are not optimized for personal computers will undoubtedly suffer in terms of rankings and clickthrough rates.

 

No Longer User Preferences Alone

Some marketers still believe that the only motivation to optimize a page for mobile devices is to satisfy the needs of the user. In 2015, this was arguably the case. However, the wizards at Google have once again added in their two cents. Now, pages which are not adapted to mobile devices will actually be penalized in terms of SERP rankings. This should be a concern for any digital marketing guru, for pages designed for the PC alone will not attract the much-needed traffic required to stay ahead of the competition. Adapting these portals now is a great way to prepare for the future.

To put it all together, the PC is not going anywhere anytime soon. However, the impact of the mobile device during 2016 is undeniable. Being able to tap into this younger, Tech-savvy audience is arguably one of the only ways to ensure success during the remainder of this year and into the future which is already looming around the next corner.

Richard Tipsword
Markethive Developer

Sources:

1. https://www.ericsson.com/news/141118-90percent-to-have-mobile-phones-by-2020-predicts-ericsson-mobility-report_244099435_c

2. https://www.linkedin.com/pulse/20140526233249-1315848-pc-focused-companies-will-be-gone-in-10-years

L Basheer (LB) Hasan – TheGoldServants.Com

5 Marketing Statistics that You Should Not Ignore in 2016

 

5 Marketing Statistics that You Should Not Ignore in 2016

Have you been keeping up with the latest digital marketing trends for this year? If you are like most, it can be tough to find the time to stay abreast of the best practices and techniques to keep in mind. This can place you at a very real disadvantage and you could soon find that your organization is suffering as a result. To save time and energy, let's take a look at the top five trends which experts believe will dominate the remainder of this year.

 

Marketing Automation

According to the latest sources, marketing automation will have a 20% greater impact within the digital world when compared to 2015 (1). There are two reasons behind this observation. First, specialists are increasingly realizing that they require a greater amount of flexibility in terms of time to connect with their audiences. Automated software can help to bridge this gap. Secondly, the software itself is becoming more advanced and intuitive. For example, the free Inbound Marketing System called Markethive, is a Market-Network that has all the marketing tools you could ever need, it's a content marketer's "dream come true"!

 

Content Marketing

This trend has actually carried over from last year, and for good reason. We have always said that content is king, and these days, its reign is supreme. Generic texts and other “fluff” simply won't do the trick in 2016. Content needs to be centered around the needs of the user as opposed to the search engine. Organic content will rank higher and generate more interest; both important to increasing conversion rates.

 

Mobile-Friendly Campaigns

This is another metric that cannot be overstated. Once again, mobile-friendly architecture should really come as no great surprise. Recent figures have pointed out that there are no less than 7.19 BILLION active mobile phones in the world (2). This is higher than the population of the earth! Smart marketers are now understanding that the future of any digital campaign relies upon tapping into this massive infrastructure. Be ready to see most pages optimized for mobile phones as well as the humble app take its place within the forefront of advertising.

 

Wearable Technology

While this hardware has been around for the past five years or so, it is only recently that it has become affordable for the average consumer. From smart watches to Oculus Rift and other unique devices, it seems as if the dreams of science fiction writers are soon to become a reality. Where does wearable technology fit into the world of digital marketing? Many companies are now developing unique applications to enhance the products that they are offering. In doing so, they hope to tap into a tech-savvy demographic that represents the younger generation. 2016 is likely to be the first year in which such an approach hits the mainstream market.

 

Big Data

Better CRM and CMS systems have given rise to the prevalence of big data within the marketing world. It is now easier to interpret and implement observations such as buying habits, user demographics and location. This should all enables businesses to better target their existing audience while also expanding this audience to include a wider consumer base. However, the downside to this is that competition is likely to be quite fierce. This is the main reason why by data needs to be combined with small data in order to address the very human side of any sales campaign.

We can see that some trends are a continuation of the previous year while others could very well define the ways in which marketing campaigns are constructed into the future. Recognizing these tendencies is the first step towards developing an effective strategy while placing all of your efforts in the right direction.

Richard Tipsword
Markethive Developer

Sources:

1. http://www.smartinsights.com/lead-generation/marketing-automation/

2. http://www.independent.co.uk/life-style/gadgets-and-tech/news/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html

3. http://www.smartinsights.com/internet-marketing-statistics/2015-vs-2016-the-digital-marketing-trends/

L Basheer (LB) Hasan – TheGoldServants.Com

The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

 

The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

Encountering the most effective marketing techniques is now more difficult than ever before. The good news is that if you understand a few simple concepts, you will be able to gain a valuable edge over your competitors.

We often hear such terms as SEO, web design, social media and big data. Still, one concept which is overlooked is the difference between an article and other forms of advertising such as pay-per-click services. Why are articles still thought to be the best way of reaching your audience and what advantages are they able to provide? The answers may surprise you!

 

Evergreen Content

The first point to make is that many articles are considered to be evergreen in terms of their content. In other words, the information that they provide is much longer lasting than a specific advertising campaign (1). So, their benefits will last for longer. Some illustrations of evergreen articles can involve:

• How-to lists

• Reviews of a specific product

• Video tutorials

These can be much more effective to generate repeat revenue than a short-lived advertisement.

 

The Long-Tail Edge

Long-tail keywords are now very important within the world of digital marketing. First, they are able to cater to the discrete needs of the individual performing an online search (2).

Long-tail keywords are also those used during the end of the buying process. Finally, these phrases are also to rank higher within the SERP; providing better online exposure. It is much easier to fit these keywords within an article when compared to an advertisement that relies on brevity. Examples can be:

• Cheap hotels in New York City

• The best website design software for 2016

Long-tail keywords will also appear to be less “clumsy” within a content-laden article.

 

Addressing the Client

Articles have always had a rather personal edge when compared to an advertisement destined for hundreds or thousands of potential consumers.

These days, people are more fickle than ever before in terms of what they choose to read. If they feel that their needs are not being addressed, they are much more likely to move on and look for greener digital pastures.

Articles have the innate ability to target these desires and therefore, the product or service being offered tends to be more appealing.

 

The Presentation Itself

Most (not all) advertisements tend to work with a limited amount of space or text. Whether referring to a pop-up ad or a widget within a website, only a certain number of details will be observed. It can be hard to convey the main points of your product within these confines.

Thanks to modern coding techniques, articles are able to offer videos, infographics, flash presentations and numerous links to other sites (think of a good SlideShare presentation as an example here). This can be accomplished without appearing to overwhelm the reader.

 

Qualified Calls to Action

Many individuals who click on a link within a short advertisement are only mildly curious. So, conversion rates will be rather low. When this very same link is placed at the end of the article, the reader is much more likely to take action. He or she is likely to have read the entire piece; thus appreciating what you are offering in more detail. So, qualifying nurtured leads is much more of a reality.

Now, this is not to say that advertising is useless within the digital domain. We are rather pointing out that a well-presented article can have a massively positive impact without detracting from the appeal of what it is that you are offering.

Richard Tipsword
Markethive Developer

 

Sources:

1. http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing

2. http://www.wordstream.com/long-tail-keywords

L Basheer (LB) Hasan – TheGoldServants.Com

Newcomer’s Guide to Blogging

blogging

blogging

Newcomer's Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

Title – which allows you to label your post

Body – this is the content of your post

Trackback – other sites can be linked back to your blog

Permanent link – every article that you write has a URL

Comments – this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they've become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members' blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net every day, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they'd get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves however way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you'd get a listing of a lot of blogging sites that are available on the net. It's easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

L Basheer (LB) Hasan – TheGoldServants.Com

Smart Marketing

 

Addressing the Complexity of Consumer Purchases

Many digital marketers will cite specific factors when taking about the buying process of a consumer. Variables such as age, location, gender and even income level come into play. There is no doubt that all of these concerns are very important, but are we missing something? To put it another way, what happens if you have identified all of these factors and your sales are still slumping? Assuming that you have not tried to market the chocolate tea kettle, the chances are high that you might still be failing to appreciate one key factor that is frequently overlooked. Namely, that the decision-making process of consumers can be broken down into three category (1). These are:

• Products that extensively solve a problem.

• Products that provide limited means to solve a problem.

• Everyday purchases (such as food and consumer goods with a limited lifespan).

Let's take a look at how these behaviors can affect the ways that a product is viewed.

 

The Mentality of the Buyer

A student who has just graduated from college is not likely to choose a product or service that extensively solves a problem (such as an expensive vacuum cleaner). Instead, he or she will normally be much more concerned with limited problem-solving products such as the cheapest type of pasta or whether it is better to choose powdered or liquid laundry detergent.

In the same respect, the mother of a newborn baby will tend to be looking for products that extensively solve problems as opposed to cheaper alternatives which may be of lower quality.

Finally, consumer goods such as cereal, socks and other “normal” items are not likely to be extensively analyzed for their ability to solve problems. There is very little thought involved during a purchase.

 

How Does This All Fit Into Digital Marketing?

Although this may appear to be common sense, you might be asking how these observations fit into the world of digital marketing. Even though these theories were written long before the age of the Internet, their principles in terms of buyer behavior are just as relevant. The fact of the matter is that whether a consumer realizes it or not, they are constantly making choices throughout the buying process. These choices are based upon how the product in question is PERCIEVED to help them. So, it makes sense that businesses which promote the problem-solving benefits of a product are more likely to enjoy greater success. To put it another way, consumers simply want to be confident that they are making the best choices possible (2). While this may not be as relevant when referring to buying a pair of socks, this concept is very important when speaking of email automation software or a website design service!

Clear and concise information is the best way to point out the benefits of a certain product. This could be a simple phrase, a mission statement or very literally stating with the item is intended to accomplish. Here are three examples:

1. Burger King: Have it Your Way

2. Johnny Walker: Joy Will Take You Further

3. Coca-Cola: I'd Like to Buy the World a Coke

In each of these phrases, the consumer is not only being told what the product delivers, but they also induce action. In turn, the buying process is simplified to an extent. This targets the very real human relationship between consumer and product.

You might have noticed that some of these strategies (such as the one produced by Coca-Cola) existed decades ago. Still, the principles are just the same in the world of digital marketing. Knowing how a product or service can solve a problem is the key to secure sales within your customer base.

Richard Tipsword
Markethive Developer

Sources:

1. www.researchgate.net/publication/235361430_The_Theory_of_Buyer_Behavior

2. theconsumerfactor.com/en/3-decision-making-processes-purchasing-behavior-of-consumers/

L Basheer (LB) Hasan – TheGoldServants.Com

Blogging – Why We Love It!

blogging

blogging

Blogging – Why We Love It!

Blogging is not a new activity, at least for those who jumped on the blogger bandwagon a couple of years ago. But more recently, it’s become a platform for all kinds of social, commercial and personal stories and information. While blogging may have started out as an internet fad, these days it’s much more widely used in business, as well as by individuals.

Blogging – tell your stories.

We love telling our tales of woe or triumph, writing witty anecdotes, or simply sharing our thoughts with the rest of the world. Blogging has given us the opportunity to get our opinions published for everyone to see, to comment on the latest big news items or celebrity gossip. Writing down our daily thoughts helps us to get the worries and frustrations of life out of our heads and lets us share our big moments on the blogging pages.

Blogging – share your interests.

One of the fantastic things about blogging is that we can write about absolutely anything; hobbies, lifestyle, children, school and work. There’s a whole host of blogging sites dedicated to particular interests, and we can keep up to date with other people’s views on things that we have in common. Whether it’s the latest technology, gadgets, cars or computer games, or things like travel and holidays, we can stay in touch with the most up to date information.

Blogging – get involved in the community.

Charity associations, local clubs, and community groups can use blogging to get their organizations known by a wider reaching audience. Online accounts of recent events is a great way to use blogging pages to get publicity, while a short piece on the next meeting or class can help promote the work of the club, and may even attract more participants or volunteers. The great advantage of blogging over writing web pages is that it’s quick and easy, and can be done by almost anyone!

Blogging – promote your business.

Many companies now use blogging pages as an informal way of connecting with their customers. For the smaller, or new business owners, it’s an excellent way to publicize their products without expensive advertising costs. Just by posting a regular blogging column, small companies can often draw in more business than by the more conventional methods.

Blogging – making a profit.

The biggest shake-up in the blogging explosion has most likely been caused by internet entrepreneurs. Promoting their online products and services has been helped tremendously by putting up several blogs to support their ventures. Blogging has hugely increased the potential traffic to new and existing websites, giving the marketers much more exposure to people using search engines for specific information. Blogging in itself has become a money-making business, even for beginners in the internet marketing business.

Having become one of the greatest internet resources for all types of people, blogging is usually free, easy to get started, and gives us all the opportunity to reach a massive worldwide audience!

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

Or Skype me. My Skype ID is imboyd681. Please put Markethive in the Skype message.

 

Thanks,

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

L Basheer (LB) Hasan – TheGoldServants.Com

The Role of Attribution Models in Mass Marketing

 

The Role of Attribution Models in Mass Marketing

We have all heard of terms such as search engine optimization, clickthrough rates, meta tags and mobile-responsive sites. We are aware how these concepts and approaches can affect our marketing campaign. However, attribution modeling is one of those ideas which is unfamiliar (at best) and unknown (at worst). To simplify things, attribution modeling is simply knowing which channel ultimately gets the credit for a conversion if multiple channels are accessed. This can be much more tricky than it initially appears. Let's take a look at some potential shortcomings of attribution modeling before we define the important roles that it plays.

 

Not so Simple…

  • Many experts have pointed out that by its very nature, there can be a few problems with attribution modeling. Some of the most common are (1):
  • Sites which are visited every day may or MAY NOT be related to a conversion.
  • The addition of third-party sites and affiliate advertising further muddles attribution modeling.

Now, let's take a look at the positive roles that attribution modeling plays and how to leverage these roles.

 

The “Mass” in Mass Marketing

First, we need to look at attribution modeling as covering a campaign as opposed to measuring individual channels (2). Here's an example to highlight why this is important:

  • A business has observed that social media channels do not drive conversions as much as static searches. So, it chooses to place more of its focus on SERP rankings. However, sales slide and marketers are left scratching their heads.

The truth of the matter is that this enterprise has forgotten the “mass” in mass marketing. One of the most critical roles that attribution modeling plays is interpreting which COMBINATION of channels drives the most conversions. The big picture will be much easier to see over time. You need to start looking at the relationships of these channels.

 

Funneling the Results

Another important feature of attribution modeling is that it can provide you with the ability to funnel your results into an easy-to-read template. This is important, for it has been shown that up to 60 percent of all conversions occur as the result of an interaction with more than one channel (3). So, which channels are the most appealing to customers? When used correctly, attribution modeling can help you to answer this question.

 

Summing it Up

We can see that attribution modeling can have either a positive or a negative impact on your marketing campaign. This will all revolve around how you leverage such a tool. Part of your success will come down to the software that you employ and how clear the results are presented. Companies such as VisualIQ and Adinton are preferred by many businesses, as they are easy to work with.

It is just as important to appreciate the customer journey between initial contact and conversion. Data such as client preferences, their decision-making processes, and even their concerns are all areas to analyze. What are their expectations? What are their buying triggers? What types of customers prove to be the most loyal and (naturally), which channels relate to this demographic?

Let's always keep in mind that attribution modeling needs to take into account these factors in order to be a worthwhile tool. When used correctly and by appreciating the observations mentioned above, this lesser-known trick can have a massive impact upon your conversion rates and ROI.

Richard Tipsword
Markethive Developer

 

Sources:

  1. https://moz.com/blog/marketing-analytics-attribution-modeling
  2. https://moz.com/blog/the-importance-of-marketing-analytics
  3. http://www.cpcstrategy.com/blog/2015/10/attribution-modeling/

L Basheer (LB) Hasan – TheGoldServants.Com

Improving Conversion by Building Business Relationships

building business relationships

building business relationships

Improving Conversion by Building Business Relationships

Trying to sell a visitor on a first visit is like asking someone to marry you the first time you meet. To improve your chances of closing the sale, first seek to build a business relationship with the prospect. Building rapport can be done in the following ways.

1) Educating

Explain a process or concept. Give step-by-step instructions and advice.

2) Problem solving

If there is a common problem your prospects face, develop a creative solution. Provide a simple, quick, and easy way to fix it.

3) Adding value

Provide something of value to your prospects. Ideally, use digital products and systems so that once the product is created, it does not cost you any extra to distribute it to 1,000 or 1,000,000.

Practically, these methods of business relationship building are conducted through the following ways:

4) Articles

Writing articles about your area of expertise can allow you to dramatically increase your influence. By submitting articles you have written to relevant directories, you could get republished to dozens of publications and reach thousands of prospects. You will be positioned as an expert to these people, and they will come to you looking for answers.

5) Blogging

The benefits of building and maintaining a blog are similar to those of publishing articles. Posting new, interesting content will help you market yourself by educating others. It attracts inbound links from other websites, and can often boost your website traffic.

6) E-course

An email e-course can be built by taking 3-5 of your articles and setting up a newsletter publishing tool to send 1 article per day to each person that signs up. You will get the benefits of marketing through education, and the repetition of one article per day will further market yourself.

Since the recipients have chosen to receive this from you, you can also include a message at the end of each email promoting your product or service.

7) Free tools & downloads

Building free tools that help your potential customers in some way is a powerful strategy to building traffic and relationships. Examples include calculators, generators, eBooks, and plugins. Often, these do not cost much time or effort to create, but provide a lot of value to your target audience.

Build relationships by sharing knowledge and giving away value before you try to close the sale. Doing so will not only improve your sales conversion rate, but will win you loyal customers and clients.

 

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

  • Autoresponders
  • E-mail Broadcasting
  • Blogging Platform
  • Capture Pages
  • One Click Lead Generation System
  • Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

 

Thanks,

Ida Mae Boyd
Markethive Inbound Marketing Specialist

L Basheer (LB) Hasan – TheGoldServants.Com

Why Personalized Emails Are King

 

Why Personalized Emails Are King This Year

2016 seems to be the year of SEO personalization. Whether we refer to organic content, long-tail keywords or user interaction, the world of online marketing has certainly become challenging. It is, therefore, a bit ironic that one of the most traditional areas of engagement is still not being addressed. We are referring here to user-centered email campaigns. Were you aware that an incredible 70 percent of companies have still not picked up on this trend (1)? So why has such a strategy become useful and what advantages does it offer when compared to “cookie cutter” emails?

 

Conversion Rates

This is the most obvious benefit of such an approach. An email targeted to a specific individual is much more likely to build a firm psychological “bond” over time. This will cause them to become interested in what it is that you are offering as opposed to sending the document immediately into the trash. Here are two examples to illustrate this point:

  • “Dear sir/madam, please find enclosed the latest offers that may suit your needs.”
  • “Hey John! It's been a while and I hope that you are well. We found a few offers that might be just what you are looking for!”

Which one would you be more likely to respond to? So doing away with the generic is the first step to increase conversion rates and build brand loyalty.

 

The Proof is in the Profit

To reinforce our last point, we should refer to a 2013 study that was commissioned by Experian. They found that personalized emails were able to generate a revenue that was six times higher than random messages (2). What is even more interesting to note, is that according to this very same study, it seems that only the travel industry has taken advantage of these benefits. Only 6 percent of companies which offer consumer-based products and services currently adopt the personal approach. Imagine what you could be missing out on!

 

Avoiding the Spam Folder

Many email algorithms such as Yahoo! Mail and Google have advanced safeguards against spam. This has become very tricky for an email that lands within this folder will continue to do so time and time again. Furthermore, how often do you check your spam box to filter out any emails that may have been placed there by mistake? Generic emails are now a waste of time, for the chances are high that they will not ever be seen. Personalized alternatives vastly increase the chances that the document finds itself within the inbox. So the customer or prospect is much more likely to read what it is that you may be offering.

 

Vendor Reliability

This is simply a fancy way of observing that Google will now take into account how your email is categorized when ranking your website (3). This should actually come as no great surprise, for their algorithms are becoming more advanced on an annual basis. Spammy signals can therefore dramatically lower your rankings and have a knock-on effect in terms of your marketing campaign. It is better to avoid this trap before you become a victim of it.

Whether you are concerned about your SERP status or you simply hope to establish a better connection with your user base, personalized emails can no longer be taken for granted. Thankfully there are many automated programs which will allow you to address the reader without having to spend an inordinate amount of time doing so. This is another example of how the Internet is becoming a truly one-on-one experience.

Richard Tipsword
Markethive Developer

Sources:

  1. http://marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241
  2. http://press.experian.com/United-States/Press-Release/experian-marketing-services-study-finds-personalized-emails-generate-six.aspx
  3. https://searchenginewatch.com/sew/opinion/2421290/your-email-marketing-may-impact-your-rankings

L Basheer (LB) Hasan – TheGoldServants.Com